For quite a while my thinking went something like this: the more features we add, the more people will love coming to our site. Something for everyone, you know? But in reality it just made things more difficult to navigate. And the code more complicated to maintain. And for many--the crazy range of features and the continual revisions were simply overwhelming. One day it occurred to me I was going about it all wrong.
Why not boil down the most important parts of our site and distill them out. Identify the most useful and valuable tools and make them prominent, front and center--and strip out everything else. Develop a simple, straightforward plan, and streamline every process on the site to accomplish its exact objective and no more. It was a paradigm shift.
I ended up cutting out well over two-thirds of our site. The idea was to trim everything down to the absolute barest essentials.
And then find ways to make the core features we kept even better. We now focus on bringing the best discipleship information, right to your inbox. We chose to focus on two signature courses (we had 28!) and found creative ways to make them easier and more engaging. We kept the dashboard everyone loves. And we made it a snap to get to our study guides, in all the languages we have.
And we are thrilled with how it turned out!
Yes, our site has changed, again. But more important, so has our paradigm. Instead of throwing everything in but the kitchen sink--we're cutting everything out, except a few core things we want to do exceptionally well.
The only thing that hasn't changed, really, is our desire to make FAST the best it can be for you!
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